Egyptian startup dKilo raises $3.2 million seed round led by Upturn Ventures.

Egyptian startup company dKilo has successfully raised $3.2 million in the seed funding round led by Upturn Ventures which includes both a mix of equity and financing. Mohamed Mousa and Sherif Abdelaty founded this ad tech company dKilo aiming to bring transformation by including out-of-home advertising by leveraging a bridge between brands and audiences beyond the traditional digital space which in turn offers advanced approaches for e-commerce businesses to improve their visibility and modifications in drive rate.

A trailblazer in the advertising industry, dKilo, is a pioneering platform, that announced during Leap 2024 its seed-funding raise which was led by Upturn Ventures. The capital firm, Upturn Ventures is a recently established venture builder which mainly focuses on the market of e-commerce Revival Labs, to transform far-flung advertising in Saudi Arabia’s market.

The main objective of this planned investment from this capital firm, backed by the diverse expertise of e-commerce Revival Labs is to reshape industrial dynamics. By providing a platform for brands and audiences to connect in real-world timings, dKilo provides them with unprecedented opportunities for involvement and interaction. 

dKilo with its several collaborations and specifically this partnership with Upturn Ventures, is determined to reshape customer engagement and involvement in the region. While accepting progressive approaches and communication strategies, the company pursues to offer a glimpse into the future of marketing, where brands seamlessly connect with their audience across various touchpoints. 

Furthermore, dKilo aims to develop a brand new channel for brands to interact with their customers, and extend mobility to enable brands to connect with their target audience in real-world environments. 

LEAP, which is the global tech event held its third edition in the capital of Saudi Arabia on the 7th of March, 2024, which witnessed over 1,100 expert speakers in the event. 

The vision of this ad tech company is extensive and is not limited to just facilitating brand-consumer interactions. It aims to foster meaningful connections that drive tangible results for businesses. The mission is to enhance brand awareness and drive conversions. dKilo’s platform facilitates or catalyzes growth and innovation in the ever-evolving landscape of advertising and e-commerce. 

With the increasing demands for innovative approaches to advertising solutions, dKilo stays at the forefront of bringing in change and reshaping the future of out-of-home advertising. With the support of its investors and partners, dKilo is poised to revolutionize the industry and empower brands to reach new heights of success in the digital era. 

About LEAP Event:

LEAP is the annual tech event held in the Saudi Arabia region which mainly focuses on technology and innovation at its best. The event promises to showcase the best and most advanced technology available. This was founded by MCIT (Ministry of Communication and Information Technology, Saudi Arabia), SAFCSP (Saudi Federation for Cybersecurity, Programming and Drones) and Tahaluf, and Informa company, in the year 2022. The first vent was held in Riyadh, Saudi Arabia, from the 1st to the 3rd of February 2022. The event witnessed over 100,000 visitors in the time period of three days. 

The topics centring on the event include Fintech, Edutech, Smart Cities, Health Technology, the Fourth Industrial Revolution (4IR), Creative Economies, Cleantech, Investment, Future Energy, and Artificial Intelligence (AI).