The secured investment will help WEE expand its logistic capabilities and team size while accelerating its growth.

WEE marketplace which became immensely popular in the UAE for their on-time fast delivery have secured an investment of $10M from SIG Investment. The funding has components of equity and credit facilities. With the new investment, the valuation of WEE marketplace now stands at $40M.

Hailed as the poster boy of fast delivery in the UAE, WEE has been praised for its extraordinary delivery services.  Running with the fastest network of trustworthy partners, WEE is known for empowering consumers across Dubai with the facility of ordering products and assured delivery within an hour. This will be extended to a maximum next-day delivery for consumers from other parts of the Emirates. WEE, is said to be the Target Plus of the UAE.

WEE is backed by the foresight and experienced leadership of Anastasia Kim, the CEO, and Co-founder accompanied by the adept guidance of other co-founders  Sergey Kulikov and Oleg Dashkevich, WEE Marketplaetplace assured to reach even greater heights.

The CEO and co-founder of WEE, Anastasia Kim has added, “The investment is set to enhance WEE’s standing in the e-commerce sector within the UAE, enabling us to upgrade our logistics capabilities, expedite widespread growth, and fortify our team. Our primary focus will revolve around advancing the fashion category with innovation in the UAE service of partial purchase and fitting as well as highlighting live streamings. We will also introduce new services to the super app ecosystem.”

With the investment of $10 million from SIG Investment, the company moving forward will be strengthened by an additional amount of $2 million from the existing stockholders of the company. The secured fund will reinforce the enormous capability of WEE, which has gained audiences in a short period of two years across the UAE and established a healthy strategic alliance with the leaders of local industry.

WEE previously collected $6.5 Million for expanding its market in the Emirates, and still standing at the frontline to fulfil the mission of attracting future investments to balance WEE’s operations in the UAE and leave its footmark in the GCC region.

Taking forward the positive thinking approach, WEE is possessed to build an effective ecosystem inside its super application, which can seamlessly merge taxi service, shopping, payments, and much more. Moving forward, WEE Marketplace is also exploring the chances of an IPO actively in the MENA region, which indicates the company’s commitment to its growth and long-term sustainability.

Sami M. Al Mohammad, the Group CEO of SIG Investments said, “WEE has entered the UAE market recently, but has already been able to win over the audience and offer a unique fast delivery service in the selected time slots. The company understands e-commerce trends and therefore knows what partners need now and how the customer experience will evolve.”

With the projection of UAE’s e-commerce market to witness a surge to $20 billion by 2027 along with the fastest delivery considering a noteworthy share, WEE is already in a good position to rule on this rapidly-growing market. The most popular categories like pharmaceuticals, cosmetics, flowers, and major food products are believed to drive massive growth, additionally solidifying a vital role of WEE in moulding the future of the e-commerce industry in the region.