The Ministry of Human Resources and Emiratisation(MoHRE) and du, part of the Emirates Integrated Telecommunications Company (EITC), have partnered to launch the Happiness Sim. It comes with exclusive advantages for the Blue-collar workforce at minimum cost. The launch of Happiness Sim is one major initiative of the Labour Happiness Programme of the UAE National Happiness and Positivity Programme.

Aiming for more secure connectivity, the process to obtain the sim is a simple process. The Happiness Sim can be drawn by reaching the business guidance centers or service centers in person, as well as using the online services provided by MoHRE for issuing and renewing the work contract.

The contract between du and MoHRE draw more attention as their major aim is to provide a supporting helping hand, and happiness to the Blue-collar workers in the United Arab Emirates.

The Happiness Sim offers international calls at a low rate and free activated data for 6 months. It will help the workers to stay in touch with their family members who stay back at home. A Happiness Sim holder will receive all the important announcements circulated by MoHRE.

Benefits of Happiness Sim:

  • Free sim card
  • Free 10 minutes of international calling
  • Free 10 minutes of local calling
  • A bundle of free internet connectivity for 6 months
  • Added free monthly calling minutes 
  • Vouchers to grab AED 100 top-up card for 250 labourers during national and international days
  • Monthly Prize drawing
  • Monthly discounted rates for calls and SMS

Ayesha Belharfia, the Acting Undersecretary for Emiratisation Affairs and Assistant Undersecretary for Labour Affairs in MoHRE said, “We are excited about this partnership with du, as it aligns with our mission to enhance the welfare of blue-collar workers in the country, by providing them with affordable and reliable connectivity, we are enabling them to stay connected with their loved ones and access essential services.”

“This initiative represents our shared commitment to empower and support the blue-collar community in the UAE,” Ayesha Belharfia further added.

Not only effective and valuable connectivity but the partnership between MoHRE and Du also assure their commitment toward continuous innovative ideas.

CEO of du, Mr. Fahad Al Hassawi said, “We understand the importance for workers in the UAE, especially blue-collar workers, to stay connected with their families and friends. With the launch of Happiness SIM, we are aiming to cater to their telecom needs and provide tailored solutions that offer both connectivity and affordability to welcome the new blue-collar workers coming to the UAE and enhance the experience of our existing customers. Our goal is to make their lives easier and more connected while helping them save money for their families back home.”

The launch of Happiness Sim is a remarkable milestone for both the companies, MoHRE, and du, focusing attention on their commitment to improve the lives of Blue-collar workforces in the UAE. This partnership also bolsters du’s business reputation, as one of the leading telecom providers in the region has paired up to fulfill the needs of various customers and create more valuable solutions with innovative steps.