GameCentric secures $1.5 million boost to revolutionize gaming in GCC and MENA.

GameCentric, a growing gaming platform in the digital entertainment industry, has raised a $1.5 million investment from Dubai-based angel investor Bilal Merchant. This strategic partnership is bound to expedite GameCentric’s vision of merging brands and gamers through a cutting-edge web3 platform, projected to triple its user base in the GCC and MENA regions by 2025. 

The region’s newest gaming platform, GameCentric, is on the frontline to serve as a bridge in connecting brands with gamers, and recently, raised $ 1.5 million (AED6 million) in capital from a Dubai-based angel investor, Bilal Merchant. The gaming platform went live on December 1st 2023, right after the funding round. 

With this capital, GameCentric aims to enhance its platform features and redefine the gaming experience for players everywhere, whilst extending its digital footprint beyond GCC and MENA regions. The opportunity for the angel investment arose from GameCentric’s clear and compelling vision, executed with precision. GameCentric started its journey in 2023 under the leadership of savvy businessman Saad Khan, a seasoned veteran in the gaming industry with a shared passion for transforming the industry. 

CEO of GameCentric, Saad Khan, said, “Crafting a robust vision for our platform, supported by a sound business model and a seasoned management team, resonated with the angel investor, like Bilal Merchant, who recognized the immense potential within GameCentric, which drove his decision to invest. Our aspiration is not just to be a gaming platform but a cultural phenomenon transcending borders. Collaboration with industry leaders, community-driven programs, and an unwavering commitment to having the best user experience drive all of our future initiatives,” regarding the gaming platform. 

Transformation into a Web3 Platform  

Standing in alignment with the company’s vision is integrating cutting-edge performance and technologies to remain competitive and deliver new propositions for brands, game publishers, and gamers. GameCentric will transition to being a Web3 digitally native platform & bring in digital assets, including cryptocurrencies, by 2025, in the coming years. 

The benchmarks and goals set by the platform represent GameCentric’s commitment to forging a unique identity in the gaming industry and providing consumers with distinct and unparalleled experiences.

The Project’s Aim: 3x Growth Trajectory

Additionally, as a part of the platform’s launch strategy and to provide users with an exceptional gaming experience, GameCentric has collaborated with POWReSports, a renowned brand for its role in brand activation and influencer management campaigns in KSA, to give a boost to its gamer acquisition strategy. This collaboration will help in solidifying the expansion of GameCentrics’ ecosystem offering across the regional gaming landscape. 

The business is setting up preparations for expedited growth and expansion in the market over the next two years. During this timeline, GameCentric successfully aims to triple its current user base across the GCC and MENA regions. In addition, it aims to reach 88 million gamers in the MENA region by 2026, and more than double its array of game titles, encompassing both web2 and web3 genres. 

This opportunity brings forth the possibility of an expanded gaming experience for users but also creates a diverse spectrum of opportunities for brands to pioneer innovative customer engagement strategies. With the launch of the initiative, GameCentric’s market position is assured to strengthen, solidifying the company as an emerging dominant force in the ever-evolving topography of gaming and customer loyalty. The stakeholders are expected to witness a compelling value proposition as GameCentric navigates through this thrilling phase of expansion, unveiling unmatched opportunities for both gamers and collaborating brands. 

The angel investor of GameCentric, Bilal Merchant is an experienced businessman as well as an investor with a solid history of working in the oil and energy industries. He, with respect to his recent investment, stated that GameCentric’s vision and strategic aim left a deep impression on him which in turn made him invest in this evolving company. 

Furthermore, the innovative approach of GameCentric is bound to strengthen its position in the gaming landscape and deliver rich gaming experience for players worldwide. With the inclusion of cutting-edge technologies such as web3 and crypto, GameCentric is set to bring innovative changes to the gaming industry.  

Along with Bilal, even LIV has provided their support to GameCentric in their big moves. LIV, which is known to be an industry heavyweight, is the UAE’s first and largest digital bank powered by Emirates NBD. As part of its new brand identity aimed at targeting Generation Now, LIV has recognised the platform’s potential to deliver on its banking and financial education objectives through the art of gaming. These endorsements underscore the credibility and innovation that GameCentric brings to the gaming community across the region. 

Along with that, the gaming platform is bracing itself for strategic enhancements in line with its vision to integrate modern technology. These enhancements are expected to be overseen by expert crypto advisors, with a focus point on innovation. The new features implemented on the platform include a loyalty/membership program centring on the web3 wallet and GameCentric tokens, aiming to deliver a rewarding user experience. 

GameCentric aims to become a platform where users are able to learn, earn, and engage as a part of a diverse global community. As the platform evolves into a web3 environment, users furthermore will have the opportunity to become token owners, marking a significant shift in the gaming experience. 

GameCentric’s Upcoming Plans and Expansion

The strategic angel investment acts as an influencer for GameCentric’s ambitious growth strategy, paving the way for future fundraising rounds and establishing the platform as a dominant force in the global gaming scene. 

In the upcoming days, this project will include collaborations with popular and renowned game publishers and the development of community-driven programs to strengthen engagement on the platform. Above all that, GameCentric is also focused on building a strong B2B2C brand network and engagement, thereby getting brands to create a differentiated customer offering resulting in more opportunities for customer engagement that will promote long-term brand loyalty and rewarding user experience on the platform.